Focused on combating stagnation, outdated technology and poor service, Clarity aims to revolutionise the financial aid sector. Our mission was to align Clarity's brand with their ethos of innovation, efficiency, and accessibility.
We redefined Clarity's identity, incorporating symbols of trust, progress, and support. Through close collaboration with the client, we developed a brand that reflects Clarity's mission to streamline financial aid processes.
“We worked with Friendly to redesign our website and I can’t speak more highly about the team and about the process. They were very patient with us, they helped us to build consensus throughout the process on the right direction. We’ve been thrilled with the website and have received great feedback from schools and from families. We just could not recommend working with them enough.”
Our partnership with Clarity resulted in a website that effortlessly delivers support and information to financial aid and business managers, reflecting the clarity and ease integral to the financial aid experience.
“We've partnered with Friendly on product design, rebranding and reinventing our marketing website. We've been working alongside them for over a year now. Friendly stays true to their name as they, they're kind, energetic, intentional and collaborative partners.”
We provided strategic marketing guidance and implementation support, collaborating closely to design impactful marketing collateral such as event banners and merchandise, ensuring Clarity's brand stood out.
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