As Cabinet’s product matured they started to reach new audiences, from their core Executive Assistants out to Business Owners and Enterprise. They asked us to refine their brand and refresh their website to meet this change, allowing them to market to new user groups and take a simplified look and feel to market.
To meet this change we started by defining the new range of audiences. This formed a foundation for an evolved, simplified brand that reflects Cabinet’s value and a more capable, engaging site based around real needs & goals.
Cabinet is a human-in-the-loop intelligent scheduling platform that saves executive assistants, sales teams, and other heavy schedulers two hours per day.
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