Decibel were struggling to convert their high volumes of web traffic into new customers. We improved their website and app to more effectively highlight their powerful product offering leading to an increase in sign-ups.
Friendly helped revamp Decibel’s brand look and feel for their marketing website and web app. We redesigned the audio creation and publishing platform from the ground up, making it more user-friendly and intuitive for both advertisers and publishers.
Decibel are leading the way, developing new tools for the audio advertising industry. Their unique technology allows users to create and publish audio ads on Spotify, Podcasts, and Digital Radio in under five minutes.
“Friendly have been a real pleasure to work with. They have done an incredible job taking a complex journey and distilling it down into a simple to use interface”
We designed a unique set of isometric illustrations to add personality to the ad builder flow and utilise Decibel’s bold colour palette.
We created a bold icon set that matched the style of the larger illustrations to ensure that all visuals felt like part of the same family. Building on the vibe of their existing branding, we developed a more vibrant and extensible colour palette with a system for consistently generating high quality gradients.
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