LaunchNotes wanted their brand and website to resonate with the enterprise market that they were targeting as a business. They desired a sophisticated, modern, and trustworthy brand aesthetic that stayed true to their space-themed origins.
We collaborated with LaunchNotes to workshop, ideate, and reimagine their brand, setting them apart from their competitors. We modernized the letterform of their existing logo, developed a comprehensive set of brand assets and guidelines, and created a fresh new marketing website along with bold marketing materials.
LaunchNotes is a platform for companies to launch new products, announce new features, share product roadmaps, collect customer feedback, and more.
We developed a colour system that enabled us to create deep space visuals, preserving LaunchNotes' space theme. Additionally, we introduced a neutral background set to ensure cohesion between the marketing website and the product's UI. Our illustrations, inspired by vintage NASA posters, were modernized with subtle gradients and lighting. To connect users with the product, we incorporated extensive human photography overlayed with product UI elements.
Orbiting branding elements were a key feature in the brand expression as it represents how companies, their team and their customers orbit around an ever evolving product.
The space theme gave us creative runway to explore and develop strong and compelling visual elements. We created different fidelities of iconography and illustration along with a rich colour palette to ensure brand cohesiveness across every touchpoint of the business.
We created a set of high impact creatives, swag and an event booth for the LaunchNotes stand at Atlassian Team ’24. The bold visual represented a new feature that allowed company, stakeholder and customer wide updates through LaunchNotes’s Jira integration.
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