Rootly – Friendly Studio

Overview

Rootly sought our expertise in rethinking their product UX/UI and establishing it as the leading Incident Management platform. With a host of new automation features in the web app, the goal was to make complex, highly customisable workflows clear and intuitive for a range of audience groups.

What we did

We partnered with Rootly to convert their powerful and complex development tool into an intuitive product for audience groups of varying tech maturity. The product UI was delivered with a robust design system and custom illustrations.

Rootly is a mission critical service trusted by Canva, Cisco, Linktree, Patreon, Grammarly, Tripadvisor, and many more

rootly.com

Friendly Services

User Interface Design
Experience Design
Design System
Illustration

Aalto mobile app screen showing Seller Q&A with collapsable questions and answers

Mobile screen showing a kitchen with a virtual tour badge

Designing a powerful dev tool that doesn’t feel like a powerful dev tool

Illustrations

Fun illustrations used to celebrate healthy system status but not distract in a functional interface.

Colour palette

A warm and accessible palette to differentiate and engage. Purple was selected as the primary colour to avoid conflict with semantic status colours used heavily in the product.