Covatic engaged us to help them challenge the status quo and push for a more ethical and effective approach to digital advertising. Working closely with product and engineering leaders, we helped them to rebuild their platform from the ground up.
We helped them to rethink the user experience, from high-level structure to delightful UI details. This set them up for long-term scalability and resulted in an intuitive platform for all users.
We extended the Tailwind design system with custom UI, illustration and data-vis to provide a robust system out of the box and get to market quicker.
Covatic helps media owners and publishers better target advertising while protecting their users’ privacy.
Their machine-learning technology doesn't rely on cookies which means advertisers can expand their addressable audience and improve their ROI while still maintaining customer trust. The solution works across multiple platforms including mobile, web, CTV smart speakers and native apps.
We reimagined the product's information architecture, naming conventions, and navigation structure. This helped create a clearer separation between tools, empowering users to complete their most common tasks with ease.
"Working with Friendly has been fantastic. Our objective was to craft a superior user experience and an intuitive design that could evolve with our product and long-term vision. Given our tight deadline, we needed a partner who could listen, understand, and execute with agility. Friendly has consistently delivered designs at speed from day one! Their multi-dimensional talent allows them to grow with us, and they are simply a pleasure to work with."
Covatic has a powerful suite of advertising tools and features, with lots of settings and configuration. We made sure that the product was intuitive and easy to learn, without dumbing down any of the product's capabilities.
Covatic’s privacy-first tools are used by the marketing teams at leading media brands around the world. They’ve enabled campaigns for major television networks, leading supermarkets, radio stations and technology brands.
“Friendly's professionalism and clear communication shone through at every step, their close attention to both our business goals and user needs truly sets Friendly Studio apart. From high-level concepts to obsessing over every last Ul design detail, their dedication made it feel like we were all part of one cohesive team. The outcome was phenomenal. Our clients love it, and honestly, so do we.”
Covatic were keen to use an established front-end framework and component library to speed up the development process and make it easy for them to continue building once our engagement was complete.
We selected Tailwind UI as the best fit for this project and then expanded it to include custom illustrations, icons, chart styles, and gradients, which translated into a simple style guide.
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