Foundervine wanted to revamp their brand and website to better reflect their mission, values and offerings. They identified a need for a more flexible brand that would represent their diverse community, along with a website to clearly demonstrate their breadth of work.
Following thorough discovery of Foundervine’s roots, values and audience groups, we developed a dynamic visual identity and website to reposition the brand with a focus on community and innovation.
Foundervine is a non-profit specialising in digital start-up and scale-up acceleration programs for diverse founders
“We are absolutely thrilled with the incredible work that Friendly Studio has done rebranding and redesigning our website. They did a phenomenal job not only in creating a visually stunning and highly functional site but also in truly understanding our vision and turning it into a cohesive brand identity that perfectly captures the essence of who we are and what we stand for. Their ability to listen, interpret our goals, and translate them into a design that feels authentic to our mission has been nothing short of exceptional. We couldn't be happier with the outcome, and we're excited to see how this fresh new look will drive the next chapter of our growth!”
We updated the original logo mark and refined the typography to add balance and character without a drastic change to the identity
Using the core identity as a base, we formed a shape system and extended palette that allowed the brand to adapt to different applications while remaining true to the overarching brand.
The colour system allowed the Foundevine team to dynamically create web pages that aligned with their partner brand yet also felt part of the Foundervine ecosystem
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